Mesteazo
Pearl Milk Tea
Pearl Milk Tea
Mesteazo Corporate Identity
Apr-May 2012
Client: Mesteazo Pearl Milk Tea
Tarlac, Philippines
The playful name of the client's business (from the Spanish word mestizo, referring to mixed heritage or descent) provided a good avenue to play with the concept of tea mixed with milk or fruit. Using a Venn diagram and a sweet caramel+tea-inspired palette emerged to be a good strategy for Mesteazo's corporate identity.
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